Should You Put Your Business on Facebook or Instagram?

When it comes to social media, Facebook and Instagram are two of the biggest players.

While both have a lot in common, there are benefits and disadvantages to both platforms. Even if you have a personal favourite to scroll through, it can be tricky knowing which platform you should focus on for your business.

Should you focus on engagement with Instagram, strive for more likes on Facebook, or share your time between the two?

Let’s take a closer look at each one and discover the answer you came for.

Should You Put Your Business On Facebook Or Instagram?

Facebook Facts

Launched in 2004, Facebook is now the second-most visited website in the world - after everyone’s best friend, Google, of course. It has around 2.6 billion monthly users, and about 1.73 billion visit the platform every day.

Because it’s been around a little longer than Instagram, Facebook now attracts a slightly more mature age group. It’s an excellent platform for building brand awareness, as you can potentially reach a very wide audience.

There’s enormous scope for businesses to engage with their audience on Facebook, from pages and groups to bookings and even a shopping facility.

Sending people to your website via posts is simple, and targeted ads are super powerful. The analytics via Page Insights are pretty in-depth, too.

But of course, nothing in life is perfect, and Facebook is no exception. There has been a massive decrease in organic reach in the last few years, so you will definitely want to consider a marketing budget to invest in ads if you want to be seen.

Instagram Info

Instagram has been creating life-envy via photo sharing since 2010, and it’s sitting at around 1 billion monthly active users. While it is primarily for sharing visual media, Instagram is diversifying, and still growing in popularity.

It's particularly attractive to 18-29-year-olds, who make up the lion’s share of the audience. So if that’s your target market, then you need to be active there!

Marketing stats tell us that at least 80 percent of users follow one business or more, and 60 percent of Instagram users actively look for new products while scrolling.

Video content is super popular, and the Stories and Reels options are appealing to marketers. It’s an excellent platform for brand awareness, and many businesses collaborate with influencers to grow their audience.

As for the downsides of Instagram, it's not great for getting info across via text – not many people take time to read the captions. It's also trickier to drive people to your website without clickable links in the caption.

Targeting is a little less specific, and algorithm changes can make it difficult to be seen!

So, Put Your Business On Facebook Or Instagram?

Now that you understand each platform, it’s time to answer your burning question: which platform is right for your business?

Actually, I vote for both!

Facebook purchased Instagram in 2012, which explains why the two integrate so well. It’s a piece of  cake to post content to both platforms, so it would be silly not to take the opportunity to broaden your reach and get different sets of eyes on your brand.

If you are pushed for time, you can simply cross-post the content to Instagram and Facebook at the click of a button.

However, with just a little more thought and planning, you can tweak content to play to the strengths of each platform. For example, change the image or alter the caption.  If the content is evergreen, schedule similar posts to appear on each platform at different times. But if it’s only relevant now, go ahead and post it on both channels.

Things To Remember...

While it might seem as though you are sounding like a broken record by posting the same themes and topics on both platforms, remember that not everyone spends equal time on Instagram and Facebook. The priority is to get your content seen, so post away!

Using tools like Business Suite or Creative Studio, you can schedule posts, making it easy to get your content sorted in one big chunk and have it trickle out through the month as you planned.

Remember, using social media in your business shouldn’t be a “set-and-forget” deal. You are actually after engagement, not just likes (although both are fantastic!) Checking in and interacting with your audience, responding to comments and messages is just as important as posting content.

Are you ready to get your business on Facebook and Instagram? Sometimes the thought of developing a social media content strategy and how you can implement it can be a little overwhelming. Luckily, here at Face Up Now, we make social media simple and stress free.

Stop wasting hours trying to figure out the what and how of social media and let us show you how to nail your strategy and boost sales. Book a free discovery call now and take the first step towards a social media strategy that generates the results you want!