Why 2025 is the Year to Get Your Team Using LinkedIn and Boost Your Company Page Visibility

For too long, LinkedIn company pages have been treated as a tick-box exercise. Many businesses set them up, post the occasional update, and hope for the best. But in 2025, that’s no longer enough.

If you want to build brand trust, attract opportunities, and strengthen your reputation, your LinkedIn company page needs to work for you. More importantly, so does your team.

I recently worked with a marketing team who were brilliant at their jobs but weren’t confident about LinkedIn. Like many businesses, they knew the platform had potential but weren’t sure where to start. We went through a LinkedIn 101 session, covered the power of personal profiles and company pages, and explored content strategies that actually work. By the end, they were excited, clear on their next steps, and ready to bring their team on board.

So, why is now the time to focus on LinkedIn?

1. Your Company Page is Your Digital Front Door

Before people work with you, they check you out online. If your company page looks inactive or outdated, what message does that send? A strong, well-managed LinkedIn presence builds credibility and trust.

2. People Buy from People – Your Team’s Profiles Matter

Your company page alone won’t create meaningful connections, but your team can. Encouraging employees to optimise their profiles and engage as themselves will extend your reach and visibility far beyond what a company page alone can do.

3. LinkedIn Favouring Thought Leadership and Expert Content

LinkedIn is rewarding high-quality, insightful content more than ever. That means original posts, engaging comments, and valuable conversations will drive far better results than simply broadcasting company updates. If your team is part of these conversations, you’re positioning your business as an industry leader.

4. It’s Still an Untapped Opportunity

Most businesses are not using LinkedIn well. Many company pages are ghost towns, and few businesses train their team to use LinkedIn effectively. That means you can stand out now, while the competition is still catching up.

5. The LinkedIn Algorithm is Changing – And You Need to Adapt

Company page posts often struggle to get reach on their own. LinkedIn prioritises personal connections, which is why businesses doing well on LinkedIn aren’t relying on their company page alone. Instead, they have a strategy where employees engage, share, and create content, driving far greater visibility.

What Should You Focus On?

If you’re serious about making LinkedIn work for your business in 2025, here’s what to prioritise:

✔ Optimise your company page – Update your banner, About section, and key details so your business looks professional and credible.

✔ Train your team – Teach them how to use LinkedIn effectively, from optimising their profiles to engaging with content.

✔ Have a clear content strategy – Move beyond generic company updates. Use a mix of thought leadership, behind-the-scenes insights, and industry-relevant discussions to position your business as an authority.

✔ Get your team involved – The more your team engages, the wider your reach. Support them with ideas, templates, and encouragement so they feel confident using LinkedIn.

✔ Leverage different content formats – LinkedIn offers videos, carousels, articles, and polls—use a mix to keep your content engaging and fresh.

Now’s the Time to Take Action

If your company page has been neglected or your team isn’t sure how to use LinkedIn effectively, now is the time to change that. Businesses that invest in LinkedIn training, strategy, and team engagement will be the ones that stand out, attract opportunities, and build a strong industry presence.

I help businesses optimise their company pages, train their teams, and create a simple LinkedIn strategy that actually works.

If you’re ready to get your LinkedIn presence sorted, let’s chat. 2025 is the year to make LinkedIn work for you.